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What is Small Case Investing & its Business Model | How does Small Case Make Money?



How does Smallcase Make Money

Investing provides a special form of safety in times of adversity. Investment plans and mutual funds become increasingly popular as Indians’ mentality and living levels improve. So, in today’s essay, we’ll discuss the small case and its business operations, and then we’ll learn how a small case gets money from its customers.

What is a Small Case and How does it Work?

Anugrah Shrivastava, Rohan Gupta, and one of the friends, three IIT Kharagpur graduates, established a Small case in 2015. For Demat account holders/stock investors, the portal offers investment solutions.

The small case is an online platform that allows investors to invest in model portfolios comprising equities, exchange-traded funds (ETFs), real estate investment trusts (REITs), and other assets based on a theme or approach. An investor can construct their model portfolio (Small Case) or invest in Small cases that have been professionally managed by SEBI licensed businesses or individuals such as research analysts, registered investment advisors (RIAs), and others.

Now if we talk about what it works, then Using money from your Kite trading account, you purchase a small case. You have the option of starting a systematic investment plan (SIP) or investing in a flat payment. Your Demat account will be updated with all of the small case elements you invested in. Under “Investments,” you may monitor the performance of your small case investments, as well as dividends and portfolio evaluations.

What Exactly is an Investment?

An asset or object purchased to generate income or appreciation is referred to as an investment. The term “appreciation” refers to an asset’s value increasing over time. When a person buys something as an investment, the goal is not to consume it, but to use it to build wealth in the future.

Benefits of Investing

Investing ensures financial stability both now and in the future. It enables you to build wealth while also generating returns that outperform inflation. Compounding also works in your favor.

How does the Small Case Make Money?

It’s critical to recognize that small cases are subject to two types of charges:

Subscription Fee

TL, DR – Subscription fees are fees you pay to the managers in exchange for their research.

The subscription cost for accessing the stocks and ETFs that make up a small case is charged by the small cases manager. The small case Manager receives this money directly from the user. The subscription plans and their specifications are determined by the different Managers. A manager’s price/fee/plan for any small case is outside the small case’s control. The details of this fee are now available as part of the subscription process.

When a client pays a small case manager subscription charge. It could be set in stone or calculated as a percentage. In the meantime, the small case profits from the small case manager’s portion.

Transaction Fees

TL;DR: Transaction fees are fees you pay when you order a small case. Brokerage and regulatory fees are among these costs.

Your broker is going to charge you a transaction fee. In your broker ledger and equity contract note, you’ll find information about these fees. It covers all fees paid to your broker when purchasing a stock or ETF, as well as any additional fees imposed by the broker. The fee page of your small case broker platform will list these expenses.
Similarly, when we pay transaction fees to a broker, a little quantity of fixed money is directly earned by a small case. There are no direct fees we have to pay for small cases.

Do Read:

FAQs on How does Small Case Generate Revenue

1. Is it good to invest in a small case?

Yes, the small case is beneficial since it is a modern financial vehicle that allows investors to build diversified long-term portfolios. We’ve always talked about how vital it is to save and invest, as well as why Financial Freedom is so crucial.

2. Is a small case better than mutual funds?

Mutual funds offer greater charges, longer lock-in periods, less transparency, and less portfolio control for investors. Small cases, on the other hand, have lower costs, no lock-in periods, and more transparency, as well as better portfolio discretion for investors.

3. How much does the small case cost?

For each small case, you are only charged a one-time cost of $100 + GST [OR] 2.5 percent of the invested money on the day of purchase, whichever is lower.


So far, in today’s article, we’ve learned about small cases business processes and how it generates revenue. It is a turnkey solution that enables SEBI-registered individuals and corporations to run their investment management businesses and provide their clients with a seamless and digital investing experience. The parties involved can use the publisher platform to design their small case and market it to their customers.

The small case manager, as an investor, charges a research fee. It could be carved in stone or calculated as a proportion of the total. In the meantime, the small case manager’s share benefits the small case. Small Case is popular software that appears to have a bright future ahead of it. Go through our article on Top ways to make money online with Google as well if you are interested.

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