Expecting IPL Media Rights Value To Touch $50 Billion – Arun Dhumal

IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to reach $50 million over the next two decades, provided that it keeps innovating and improvising with fans’ interests in mind.

The current media rights value of the league stands at $6.2 billion for 5 years starting from 2022. Even by this estimate, the IPL is the second most highly valued league after the National Football League, as the American sporting entity stuck a $110 billion media deal for 11 years starting last year.

“If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights (of the IPL) to go somewhere close to $50 billion by around 2043,” said Dhumal while speaking at the RCB meeting.

Dhumal also a former BCCI treasurer, also pinned his hopes for a financial windfall on the advent of the WPL and cricket’s inclusion in the 2028 Los Angeles Olympics.

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“We need to keep innovating, keep doing better in terms of fan engagement, and keep making it better in terms of the quality of games,” he said.

“Now that cricket is becoming part of the Olympics and with the WPL taking it to a different level for women’s cricket, I see a lot of hope and light at the end of the tunnel,” he added.

The media rights value of the IPL has grown exponentially in the last decade and a half from Rs 6000 crore in 2008, going past several other major sporting leagues across the world.

“IPL is the most-watched cricket league in the world. I feel IPL is the best Make in India brand we can think of post-independence.

“We are a very diverse country in terms of states, cultures and languages being spoken. But this is one platform (IPL) which is rooted so well that you are able to showcase India to the globe,” he said.

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